In addition to producing private label products, we also offer a selection of our own brands that are proudly sold worldwide.
Johnny Doodle
Johnny Doodle began with a dream: to create a chocolate brand that connects, surprises and delivers quality - without concessions. Not traditional, but contemporary. Driven by taste, sophistication and the guts to do things differently.
Johnny Doodle is VS Food's premium chocolate brand. Developed with attention to quality, branding and taste experience - and produced with the finest ingredients, including maple (maple syrup) from Canada. From thick bars full of toppings to limited editions and quirky storytelling, Johnny Doodle is designed for consumers who consciously choose refined flavors and surprising moments.
The products are available through its own webshop, in premium retail, concept stores and experiential stores such as Selfridges - as well as being used successfully in catering, gifting and seasonal promotions. The brand shows how VS Food uses craftsmanship, passion, perseverance and market insight to develop brands that meet modern lifestyles and category needs.
Uptimism
Not boring pills, but gummies that fit a positive lifestyle and effortlessly become part of the daily routine. Uptimism began with the belief that nutritional supplements should not only be effective, but also enjoyable to use. Uptimism is the vitamin gummy brand of VS Food. The focus is on supplements that do not feel like a liability, but rather contribute to a positive daily experience.
Our gummies are 100% vegan, flavorful, free of palm oil, gluten and unnecessary additives. Uptimism is produced entirely in our own Gummy Factory in the Netherlands, to the highest quality standards. The line includes gummies for Multi, Immunity and Beauty - each with their own composition of vitamins and botanical extracts. These variants are available through our webshop and provide an inspiring starting point for customized private label products.
Uptimism underscores how VS Food approaches brand development based on innovation and consumer insight. It serves both as a stand-alone brand solution and an inspiration for private label projects. Curious? Read more on the Uptimism website here
Chocido
Chocido began with a clear mission: to make good chocolate accessible - without concessions on taste or quality. For anyone looking for a surprising chocolate line with strong value for money - and a recognizable, accessible character.
Chocido is a VS Food brand, developed on the basis of Belgian recipes and popular taste trends such as cookie & crunch. The range is competitively priced, recognizably positioned and visually strong - including red as a visual trigger and block formation for optimal shelf visibility.
The name Chocido is a contraction of 'chocolate' and 'okido': a nod to smart simplicity without concessions. Chocido stands for those recognizable 'okido' moments: a break, something tasty, some time for yourself. It is suitable for retail, gifting and foodservice, and also offers room for expansion via private label.
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