
Solid chocolate products such as bars, tablets, letters and seasonal shapes - completely tailored to your brand identity.
Driven by a passion for taste and connecting people
In 2015, we started the Johnny Doodle brand in a 2-by-2-meter kitchen. Driven by a passion for taste as well as connecting people through delicious table moments, we developed our first bars. These were produced in our Beverwaard factory. To meet increasing demand, we built a modern, scalable factory in the Hoeksche Waard. With the foundation of VS Food and our love of food production, we combine craft, innovation and market insight. So today we also help other brands make their own chocolate dreams come true - whether private label, white label or fancy label.

Own production & high capacity
Our plant in Heinenoord has two production lines and three packaging lines, fully conditioned. The location is designed for growth, continuity and speed. Thanks to our location near Rotterdam, we can quickly connect with partners at home and abroad. Through our efficient processes and close cooperation with logistics partners, we guarantee reliable and timely deliveries.

Quality & certification
Our factory is BRC AA-certified and has an in-house quality team that monitors hygiene, consistency and quality assurance on a daily basis. We strictly follow current food safety standards and document everything to the highest standards.

Recipe development & ingredients
Thanks to market data, trend platforms such as Innova and input from consumers via social media, among others, we develop products that perfectly match the demand of today and tomorrow. Our in-house R&D department develops unique customized chocolate recipes. We have more than 200 readily available ingredients as well as an extensive tank farm to store recipes efficiently. Our in-house recipe is also available for customers who want to start quickly with lower volumes. From violet berry to wasabi, from rocky road to crackling sugar - or just classic with hazelnut: we make what fits your brand.

Product forms
We specialize in solid chocolate products: bars, tablets, letters and seasonal shapes (such as St. Nicholas or Christmas). Shape choices are negotiable via a standard mold or a custom mold.

Customization & labels
Vegan, halal, kosher, fairtrade, Tony's Open Chain, Rainforest Alliance - we like to think with you about the certifications and claims that suit your market. Every request is considered in terms of feasibility, volumes and requirements. Together we arrive at the right solution.

Packaging & branding
From flow pack to paper wrap or chocolate letter box - we offer multiple forms of packaging that you can fully personalize. We like to think along with you about branding, format and optimizing the look and feel of your brand.
Work with us
Our short lines of communication allow us to address gray areas quickly and effectively, with an eye for quality.
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